When writing texts on subjects related to communications science, even the best trained specialists are barely able to keep an eye on the entire range of topics. Therefore, depending on the scope of the work, it may be worthwhile to hand over certain parts such as the creation of the structure, the literature search or the writing of individual text sections to text agencies or ghostwriters.
The communication sciences deal with the exploration of interpersonal or mass media communication, its motives, contents and effects.
According to Paul Watzlawick, man is not able to refrain from communication: “One can not not communicate”.
Although at the latest since the beginning of the 20th century, various disciplines of communication science were operated, today’s content of the subject is by no means clearly defined, let alone standardized – this applies to research, as well as for teaching and thus also for study.
The variety of different designs, theories and emphases has led to the universities being able to develop their own ideas of communication science or the overlapping media science. For example, some chairs consider communication science more from a political-societal perspective, others more from an economic perspective or a perspective tailored to the new media.
The different orientations of the courses give information about the whole range of the subject. As its central content the following topics can be seen:
- The communicational theories
- The occupation with the use and the effect of media
- The transnational comparison of media systems and political communication
- International and transcultural communication
- Personal, individual communication and the role of the media here
- The communication of and in organizations and the media practice
The work of communication and media theorists
Communication and media theorists like Marshall McLuhan have given the subject the analytical tools to make meaningful distinctions and classifications of media, news and other communications. For example, the relevance of a message to a particular group of recipients can be assessed by considering various factors, such as concern, personality prominence, or the surprise effect. This partly explains the inflationary dissemination of revelatory reports or supposedly imminent demise of the world.
Nothing as constant as the change
Due to its principled openness towards other disciplines, communication science is also internationally characterized by overarching theories such as those of the Frankfurt School or the system theory of Niklas Luhmann.
In the fast-paced time marked by the emergence of new media trends and technologies, nothing is as constant within the science of communication as change – a twenty-year-old book on the future of the Internet may be of historical value or amusement, a ten-year-old book Internet usage or the technologies required for this should already be obsolete today, as at the latest with the breakthrough of social networks there have been extensive changes.